icare commissioned Broken Yellow to design the branding for their inaugural Graduate Program campaign. Keen to distinguish itself from other business, icare’s brief was to focus around one of their key values ‘courage’.
We developed four key iterations around the tagline ‘when did you last do something that took courage?’ to capture the interest of grads and showcase icare as an employer of choice.
1 x event package including banner, plinth and graduate catalogue
2 x social animations
Various digital tiles & banners for social media and graduate portal